My V.O.I.C.E. Guide Framework is a user manual for your brand voice…an in-depth guide you & your writers will use to ensure every piece of content sounds unmistakably on-brand… Without endless revisions or back-and-forth explanations.
No more struggling to train writers! No more disjointed messaging!
Just clear, compelling, on-brand content, every time.
What Do You Get In A V.O.I.C.E. Guide?
Viewpoint – Define your brand’s overall perspective, how you see the world, and how you relate to your customers.
Organization – Clear and practical SOPs, style guides, and internal conventions so your content can be created, stored, and published efficiently.
Instructions – A writer’s best friend: it’s a user manual & training tool so they “get” how to write and execute exactly as expected.
Consistency – Ensure every piece of content aligns with your brand’s tone, style, and personality, no matter who writes it.
Evergreen – A living document that evolves with the brand and can be used by any writer you hire.
It’s both a strategic and practical tool. Use it to catalogue, train & evaluate your brand voice so your team can execute it with ease.
P.S. Know someone who needs a brand voice boost? They can use this link to join my list and get weekly insights into all things Brand Voice: https://jilljensen.berserkermail.com/brandvoice